Web Design
E-Commerce
Copywriting
Teaching
The owner of Draw Paint Create Studio contacted me about building an online shop for her small, budding business. A former primary school art teacher, Sheree hired her own studio space and began holding instructional art classes for children and adults. She admitted to being a bit inexperienced with technology, but was hoping for a website that she could learn to manage on her own to accept class bookings and payments.
See it in action at www.drawpaintcreatestudio.com
Objective
Design and create a simple, low maintenance e-commerce website that appeals to an audience of both children and adults. Develop it in a format that can be taught to a business owner who doesn’t have much of a technical background.
Process
We began the project working remotely over phone calls and emails to narrow down an artistic concept. Draw Paint Create Studio already had a logo created so we worked with that brand asset.
Sheree was happy to create a mood board of imagery and provide examples of similar services to inspire our website design.
We created the site to her technical specifications on a user friendly platform and connected third party payment services. I then did two in-home tutorial sessions with Sheree to teach her how to use her site, how to resize her photographs for web using a free service called Canva and helped her set up an order reconciliation process.
RESULTS
RESULTS
Drawpaintcreatestudio.com launched on 23 March 2021 and sold out of school holiday and term 2 classes right away. Since then, I have taught Sheree how to use the in-built EDM system in her website platform to send branded marketing emails and her new lot of classes for term 3 have just launched and are selling just as fast.
"Andrea was an absolute pleasure to work with. She was so professional in her approach and took the time to really understand how I wanted my website to look. Her creative expertise and website knowledge was amazing. Since my website began my art classes sold out within 3 weeks. People would comment on how easy it was to navigate through the website. I would not hesitate to recommend Andrea to anyone wanting to create a website in the future."
