Rocky Reef Mining is a gold prospecting consultancy based in Kalgoorlie, Western Australia. Owner/Director Fred has been running the business since his youth but when they contacted me, their operations and opportunities were really ramping up. Fred was due to attend a big industry networking event and was seeking a brand design, business card and online presence fast.
Objective
Design a brand and web presence that positions Rocky Reef Mining as Western Australia’s topmost gold exploration specialists.
Process
Rocky Reef were provided with a range of rough options for their brand identity based on their brief. They selected the one shown here and I created them a basic style guide with typography selections and unique brand colours.
I then helped them create social media accounts to support their brand and expand their network. We ran a Facebook ad campaign to boost their followers initially and acquire some leads.
Rocky Reef needed a “set and forget” approach with their website as they weren’t planning to make many regular updates. I selected a secure, low maintenance platform on which to build it.
Result
Result
The resulting design is elegant, befitting a brand that works with precious metal. It’s also mining industry appropriate and suits a range of applications, from professional documents to heavy duty equipment and signage.
The website achieves its purpose in being low maintenance while continuing to bring in regular enquiries for the business.
