Marketing Strategy
Copywriting
Graphic Design
Email Marketing
The Reward Practice is a well established, boutique remuneration consultancy in Perth, WA. They first contacted me in December 2020 to help them advertise a series of events they were planning. After a successful Linkedin and email marketing campaign, they decided to work with me further to implement an ongoing content marketing strategy to expand their reach.
Objective
- Increase email contact list
- Increase website traffic & leads
- Increase Linkedin followers
- Increase enquiries
Process
The Reward Practice already had a healthy-sized list of email contacts but it was getting stagnant. They required a fresh flow of leads. To increase their list, we turned their annual survey report into a lead magnet for their website and added an analytics service to gain insights into their current traffic.
We then committed to creating bi-weekly blog articles on key industry topics and distributed them to their audience consistently via weekly branded EDMs (marketing email updates) and their Linkedin profile.
RESULT
RESULT
In less than 6 months The Reward Practice increased their organic* Linkedin followers by 150% and their organic* website traffic by roughly 80% and counting.
They jokingly ask me to, “Turn off the marketing machine!” because they are so busy with new clients and enquiries.
(*Organic follows/traffic means they did not pay for advertising to acquire it.)
"Summon Creative have been working with our consulting practice for over 6 months and in this short time have helped us make substantial inroads to achieving our marketing goals. We've used various providers over the years however they all struggled to understand our services and provide the marketing expertise we need. Thankfully we finally met Andie and whilst many of the marketers will tell you 'it takes time to see change' it certainly hasn’t been the case."
"Our consulting practice operates in a fast paced environment and Andie slots into that without a fuss producing quality outputs with little lead time. As we are not experts in digital media, we need insights and proactivity which Andie does in spades to help build our brand. At the end of the day, its about the numbers. We wanted brand awareness in the market (tick!), increase enquiries nationally (tick!) and enjoy the collaboration and growth with a professional who knows their stuff (tick tick tick!)."
