The Well Connected Traveller is a well established, boutique travel consultancy in Perth that has been operating for over 10 years. The business caters to many affluent travellers and high profile businesses, specialising in booking travel using frequent flyer reward points. They contacted me about redesigning their website which was no longer serving their business objectives.
- Redesign the website to showcase TWCT’s point of difference which is their ability to combine frequent flyer rewards to book custom, luxury travel experiences
- Visually appeal to an affluent and discerning market utilising existing brand standards
- Keep using WordPress as the web platform
- Allow for the possibility of future tech integrations
The focus of this project was a visual redesign. The previous website wasn’t behaving well on mobile devices so the main aim was to improve the responsiveness and elevate the look. We kept much of the original website copy and plugged it into a new, more elegant WordPress theme.
"Andrea designed our website which I constantly receive praise for. From our first meeting, she completely understood my concept and came to the next meeting with a full draft of what she thought I would like, which I did. Her approach stood out to me and I was confident she was someone I wanted to work with long term. Andrea has helped me throughout the year with various tasks and she has opened me up to new ideas which have helped my business perform. I have recommended her to a few other business owners but would like to keep her for myself."
The redesigned website was launched in March 2020 roughly two weeks before the COVID-19 pandemic grounded travel. The Well Connected Traveller suddenly switched direction from their exciting stage of business growth to “cancellation and refund central”.
While the business went into a temporary hibernation, I continued to work with Owner/Director Jodie on ways to diversify their services. Today, the website is ever-evolving and we’re currently working on content marketing, SEO strategy (search engine optimisation) and other ways to assist the business with its post-pandemic recovery.